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Animotion, Collect + Capture, Inspiration, Obsession, Our Story -

When we decided to bite the bullet and join half the internet population with our own t-shirt company, I knew that I wanted our label to reference song lyrics. That same day, my boyfriend Josh* was playing music on his phone and the song “Obsession” by Animotion came on.  I’ll admit that when I was younger, I wasn’t a fan of the song, but it’s grown on me over the years. It’s monotone delivery makes it dramatic an funny at the same time. As I listened to the song on that day, I heard the lyrics “I will collect you and capture...

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For the last ten years, I've been threatening to start a t-shirt company. When I say threatening, I mean I've voiced a desire to create t-shirts that I would like to wear. I realize that t-shirt companies are a dime a dozen. Especially living in L.A., I estimate that in any given coffee shop, restaurant or party I attend, half of the people around me have their own t-shirt companies.  Still I couldn't resist to enter this over-saturated, highly competitive market. Why not? I've been working in the entertainment industry for fifteen years (another competitive market) and I've managed to...

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